• The 7th International Conference of

    Marketing, Strategy & Policy 2023

    21st June - 22nd June, 2023

  • Addons For Elementor

    Element Pack

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  • 7th International Conference of Marketing

    On Elementor

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June 20, Virtual

June 21st - 23rd,

The 7th International Conference of

Marketing, Strategy & Policy 2023

About Conference

The summer conference of MSP2023 Conference entitled ‘Innovative Marketing in Disruptive Markets’ will be hosted by Lancaster University Management School in June 21-23, 2023. Conference activities will include the doctoral colloquium, special issue sessions, editorial sessions, interesting keynotes and paper presentations. The conference will kick off on with pre-conference activities on 21st June and will conclude on 23rd of June 2023. Attendees will be able to participate in several scholarly sessions throughout the conference days.
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Innovative Marketing In Disruptive Markets

With the rapid progress of digital technologies, the composition of markets has been radically transformed and reorganised into new forms of marketing systems, business relationships and consumption processes. The deployment of cross-disciplinary knowledge in the creation of new offerings, processes and business models has given rise to innovative means of implementing the marketing practice. Since the digital revolution, new types of marketplaces, sellers and consumers have been emerging at an accelerating rate. For example, through the 3D printing technology, manufacturers have started to shift their production operations to 3D printing hubs and become the providers of digital designs. This has not only reduced the cost of operating and enhanced the implementation of agile manufacturing methods but also transformed the whole supply chain management process by increasing the localisation of production practice. Importantly, innovative marketing implementations based on sharing and collaborative consumption as well as reverse channel distribution approaches have contributed to the achievement of sustainability goals. Similarly, the use of Big Data and several digital technologies such as 3D printing, artificial intelligence (AI), Internet-of-Things (IoT) and blockchain technologies in the marketing process has enabled companies to more effectively cope with environmental turbulences, and optimize their commercial and sustainable business and marketing operations and performance. In the last few decades, companies have increasingly invested in omni-channel marketing for their retail marketing operations, which has improved consumer experience given its consistent marketing provision through flawless integration of various traditional and technology-based marketing channels. In addition, nowadays, the potential of virtual reality, augmented reality and blockchain (e.g. cryptocurrency) technologies have started to be realised through marketing in the metaverse marketplace which promises consumers with novel ways of interacting with brands and their offerings. Through this new marketplace, the existing rules of geo-marketing and retail marketing have become obsolete, and the role of data driven marketing has become more dominant. Brands can now build on their identities, reputation and images in these emerging marketplaces in transformative ways, through their enhanced and innovative engagements with consumers and end users anytime and anywhere in the world. Furthermore, today’s disruptive markets such as metaverse and non-fungible tokens (NFT) marketplaces provide brand owners with immersive opportunities to change the rules of engaging with product innovation, design and aesthetics associated with their digital offerings.

The seventh annual conference of Marketing, Strategy and Policy (MSP) invites research scholars, academics and practitioners from around the world to discuss, analyse and evaluate how innovative marketing processes, approaches and practices are developed and implemented in disruptive markets from business, consumer, policy-maker and/or technology perspectives. The objective of this conference is to initiate an intellectual debate and critical discussion about the bright and dark sides of engaging in innovative marketing in response to disruptive markets. Against this background, this conference invites the empirical and conceptual papers that will contribute to these debates and discussions. Specifically, the conference aims to stimulate dissemination of insightful knowledge by answering a range of topical questions such as how and when innovative marketing processes, approaches and practices may benefit companies, business networks and brands operating in disruptive markets?, how they may benefit consumers and consumption practice in such markets?, how and under what conditions they may become detrimental for businesses and marketing stakeholders including consumers?, how they may be used to achieve increased business performance, and more ethical and sustainable business practice?, how policy-makers can ensure effective and ethical marketing operations in disruptive markets, and so on. The submitted papers can include national and/or international dimensions and address the conference theme through a range of diverse perspectives such as general marketing, consumer research, retail, strategy, management, policy, technology, information sciences, data analytics and modelling, innovation, supply chain management etc. The submissions can be related to but not limited to the topics given below:

Track1 : Business-to-Business Marketing and Supply Chains
Track2 : Sustainable, Critical and responsible consumption and marketing (e.g. ageing, Health, Energy, Climate, Water, etc.)
Track Chair : Prof Dorothy Yen

The aim of the track is to explore the role of marketing in promoting critical, responsible and sustainable consumption practices, and to discuss the different approaches and strategies that can be employed to foster more sustainable and ethical marketing practices. We welcome submissions from scholars, practitioners, and policymakers from various disciplines and backgrounds to contribute to this important dialogue on how marketing can be transformed to promote sustainable and equitable development.

We invite submissions that address, but are not limited to the following topics:

  • The role of marketing in promoting sustainable consumption practices and lifestyles
  • The impact of marketing on consumer behaviour and attitudes towards sustainability
  • The ethical dimensions of marketing sustainable products and services
  • The challenges and opportunities of marketing sustainable products and services in different socio-economic and cultural contexts
  • The role of marketing in promoting transparency and accountability in supply chains
  • The intersectionality of sustainable marketing with issues of social justice, gender, and environmental degradation
  • The potential of alternative marketing practices and business models, such as social marketing, cause-related marketing, and green marketing, in promoting sustainability
  • The role of policy frameworks, regulations, and incentives in promoting sustainable marketing practices
Track3 : Industry 5.0: Big Data, Machine Learning, Internet of Things, Blockchain and Art
Track Chair : Dr Syed Muhammad or Dr Yousra Asaad

We are pleased to announce a call for papers for our upcoming track on Big Data, Machine Learning, Internet of Things, Blockchain, and Artificial Intelligence. The track aims to bring together researchers, practitioners, and industry experts to share their latest research, ideas, and experiences in these cutting-edge fields.

The track welcomes submissions of original research papers, case studies, and review papers related to the following topics:

  • Industry 5.0
  • Big data analytics and CRM
  • Machine learning applications in Marketing
  • Artificial intelligence and brand management
  • Blockchain technologies and applications in Strategy and Marketing
  • Metaverse and consumer behaviour

We encourage papers that address real-world challenges and propose innovative solutions in these fields. Submissions should be original and not under review elsewhere. All papers will be peer-reviewed by at least two experts in the relevant field.

Selected papers will be published in a special issue of a reputed journal, subject to review and approval. Authors of accepted papers will be invited to present their work at the MSP 2023 conference.

Track4 : Social Media, Virtual Reality and Augmented Reality
Track Chair : Dr Melisa Mete

In the era of disruptive markets, the emergence of social media, virtual reality, and augmented reality has transformed the way firms connect with their target customers, market their offerings, and engage with their stakeholders. In this context, innovative marketing practices have become a key driver of competitive advantage for organisations. Yet, engaging in innovative marketing practices can have both pros and cons. On the bright side, it can lead to enhanced brand recognition, customer engagement, and financial performance. On the dark side, it can also lead to negative consequences such as privacy invasion, brand dilution, and ethical concerns.

This track welcomes papers that focus on the bright and dark sides of engaging in innovative marketing in response to disruptive markets in the context of social media, virtual reality, and augmented reality.

Both conceptual and empirical research papers are welcome, especially those that focus on the current and future challenges marketers are facing particularly on the role of virtual reality, augmented reality, and/or social media which promise consumers with novel ways of interacting with brands and their offerings.

Topics include, but are not limited to, the following:

  • The impact of social media, virtual reality, and/or augmented reality on consumer behaviour and attitudes towards marketing,
  • The role of social media, virtual reality, and/or augmented reality in facilitating customer engagement and co-creation,
  • The role of social media, virtual reality, and/or augmented reality in facilitating innovative marketing
  • The role of social media influencers in innovative marketing campaigns,
  • The effectiveness of virtual and augmented reality in enhancing customer experiences and engagement,
  • The role of virtual reality and augmented reality in creating immersive brand experiences,
  • The potential unintended consequences of using innovative marketing strategies via social media, virtual reality, and/or augmented reality,
  • The challenges and opportunities, or effectiveness of engaging in innovative marketing via social media, virtual reality, and/or augmented reality.

We look forward to receiving your submissions!

Track5 : Equality, Diversity and Inclusion
Track Chair : Dr Gaye Bebek (g.bebek@henley.ac.uk)

Digital technologies has transformed the marketplace, and equipped marketers with new tools and platforms to reach and engage with diverse audiences. Concurrently, digital technologies have also raised new questions about how marketers can create and implement effective marketing strategies to promote diversity, equality, and inclusion (DEI). In line with this year’s conference theme, Track 5 calls for scholars to contribute to the academic discourse on the impact of digital technologies brought forward in marketing strategies for diversity, equality, and inclusion in the marketplace. Possible topics for submissions may include, but are not limited to:

  • The role of digital technologies in promoting or hindering DEI in marketing practices (e.g., advertising, branding, social media)
  • The impact of digital technologies on consumer behaviour and attitudes towards DEI
  • The use of data analytics and machine learning to create more targeted and inclusive marketing strategies
  • The ethics of using digital technologies for DEI marketing practices (e.g., issues of privacy, bias, and discrimination)
  • The role of digital literacy and digital citizenship in promoting DEI in marketing practices
  • DEI marketing strategies that utilize digital technologies

We welcome empirical studies, theoretical papers, and review articles that address these and other related topics. We encourage interdisciplinary and collaborative approaches, and welcome submissions that offer innovative and thought-provoking perspectives on the impact of digital technologies on marketing strategies for DEI.

Track6 : Entrepreneurship and Innovation
Track7 : Ethics, Governance and Policy
Track8 : Product Development, Design and Aesthetics
Track9 : Data Driven Marketing, Geo-Marketing and Retail
Track10 : Brand, Image, Identity and Reputation

Track11 : Internal Marketing

Track Chair: Dr Qionglei Yu

We are pleased to announce the call for papers on the topic of internal marketing for our upcoming conference. Over the past 15 years, internal marketing research has been on the rise, examining different industries, sectors, and countries with a variety of measurement scales and research methods. Internal marketing, as a concept of using marketing principles internally for organizational management, has gained significant interest from both academics and practitioners.

However, despite the growing interest in internal marketing, there is still a lack of research in this area due to the ambiguity surrounding its conceptualization, composition, feasibility, and research domains. This track aims to explore and advance internal marketing studies, particularly in light of the changes in post-COVID working patterns, employee well-being at the bottom of the pyramid, and the emergence of technology replacing human services.

We welcome papers on the following topics, but not limited to:

  • Theoretical developments in internal marketing
  • Internal marketing practices in different industries and sectors
  • Internal marketing and its effects on employee satisfaction, motivation, and retention
  • Internal marketing and organizational culture
  • Internal marketing and corporate social responsibility
  • Internal marketing and technology adoption
  • Internal marketing and employee well-being at the bottom of the pyramid
  • Internal marketing and post-COVID working patterns
  • Internal marketing and change management
  • Internal marketing and cross-cultural management

We invite original research papers, conceptual papers, and case studies that contribute to advancing our understanding of internal marketing.

Track12 : Future of Work and Operations in Uncertainty

Event Highlights

Deadline For Submitting Papers: 15th May, 2023

One of the authors of the accepted manuscript should register for presenting at the conference.
Isle of Wight, England

June 20, Virtual

June 21st - 23rd,

Doctoral Colloquium

Doctoral Colloquium of MSP2023 invites PhD scholars to present their work to panel of experts that will help them prepare for their defence. Interactions will enable doctoral students to understand how to manoeuvre their career in Higher Education or Industry.

Doctoral Colloquium Speakers

Doctoral Colloquium of MSP2023 invites PhD scholars to present their work to panel of experts that will help them prepare for their defence. Interactions will enable doctoral students to understand how to manoeuvre their career in Higher Education or Industry.

Dr Sena Ozdemir

Senior Lecturer in Marketing and Doctoral Director (Marketing) at Lancaster University Management School.

Dr Pantea Foroudi

Senior Lecturer in Marketing at Brunel Business School. 

Meet The Editor

Shrihari Sridhar

Senior Associate Dean of Mays Business School Professor and Joe Foster’ 56 Chair in Business Leadership Presidential Impact Fellow

Subodha Kumar

Fox School of Business and Management Statistics, Operations, and Data Science

Shuang Ren

Professor
Professor, Queen’s Management School

Dr Marian Iszatt-White

Senior Lecturer

Programs

Fourth Doctoral Colloquium of MSP2023 invites PhD scholars to present their work to panel of experts that will help them prepare for their defence. Interactions will enable doctoral students to understand how to manoeuvre their career in Higher Education or Industry.

Last date for submission of papers : 15th May, 2023

Conference Registration

Registration Fee is not refundable

Early Bird Doctoral Colloquium Presenter Registration

Pay Via Paypal
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Registration fee GBP250

Doctoral Student Conference Registration

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Registration fee GBP275

Early Bird Academic Presenter Conference Registration

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Registration fee GBP400

Academic Presenter Conference
Registration

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Registration fee GBP500
Industry Practitioner Conference Registration
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Registration fee GBP700
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MSP Conference 2023

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