Researchers' lens into Branding Theory and Practice

The Brands and Branding Research Bootcamp, organised by Marketing, Strategy and Policy Research Group, brings together scholars associated with the field. The speakers will introduce participants to current research in the subject area and guide them through critical yet related issues with insightful discussions. Participants will be provided with direction and guidance from these scholars in a very informal setting. The interactions will help participants explore opportunities and challenges of publishing in good journals with mentoring opportunities.

Where

Zoom

When

15th July, 2022

Speaker's Profiles

...

Prof TC Melewar

Professor TC Melewar is a Professor of Marketing and Strategy at Middlesex University Business School, UK.

https://scholar.google.com/citations?user=MFcHjsgAAAAJ&hl=en

...

Prof Suraksha Gupta

Professor Suraksha Gupta is a Professor of Marketing at Newcastle University Business School, UK.

https://scholar.google.com/citations?user=Rm2cLdcAAAAJ&hl=en

...

Dr Pantea Foroudi

Dr. Pantea Foroudi is a Senior Lecturer of Marketing at Middlesex University Business School, UK.

https://scholar.google.com/citations?user=PAmyOmEAAAAJ&hl=en

Programme

TIME (UK)
(GMT+1)
Sessions with Q&A and Discussion
8:50 - 9:00
Prof Suraksha Gupta
Welcome Note
9:00 - 10:00
Prof TC Melewar
Ranking, Reputation and Research 3Rs: Voyage, Vista and Viewpoint (3Vs)
10:00 - 10:30
Coffee Break
10:30 - 11:30
Dr Pantea Foroudi
Corporate Brand Logo, Image and Reputation
11:30 - 12:30
Prof Suraksha Gupta
Building Socially Responsible Brands
12:30 - 01:30
Lunch Break
01:30 - 02:30
Prof TC Melewar
A Research Journey: From Visual Identity to Branding
02:30 - 03:00
Coffee Break
03:00 - 04:00
Dr Pantea Foroudi
Place Brand Architecture
04:00 - 05:00
Prof Suraksha Gupta
Branding, Technology & Data
Concluding Remarks

For any further queries, please send an email to

marketingstrategyandpolicy@gmail.com