The 8th International Conference of

Marketing, Strategy & Policy Research 2024

Connecting the Dots

22 March 2024 (Online Conference)

27-29 March 2024 (In-person Conference)

Goa, India

While marketing academics have been measuring complex latent variables like brand value and customer relationships using traditional research methods for many decades, with mix methods being the most popular research methods, marketing practitioners were using simple qualitative analysis or econometric modelling to evaluate the impact of their marketing spend. Onset of analytics automated evaluation of success or failure of marketing initiatives. Engaging data scientists to analyse structured, semi-structured or unstructured data for management of both frontend and backend architecture. The new way of marketing that is analytics, big data and artificial intelligence based, has enabled continuous application of integration and delivery for superior customer management more efficient. Flexible and customised application of database functionality in real-time with versatility using a single interface has exceptionally improved productivityof marketing. This shift has encouraged social scientists to focus on constructs such as trust, intrusion, personality, identity, social enterprises, arts, heritage andresponsible marketing more than before because although analytics-based intelligence can predict based on numbers and content provided, it does not have capability to conceptualise the correlations between latent variables. While technological interventions have helped practitioners customise their marketing initiatives, its inability to creatively conceptualise new interventions and imagine connections between constructs at the cognitive level needs academic researchers to continue imagining and being creative with their investigations. To encourage marketing scholars to think beyond capabilities of a machine in the era of artificial intelligence, this conference invites marketing, strategy, technology, information systems and policy scholars to bring their abstract ideas based on rich and in-depth research based knowledge to stimulate new debates that will facilitate deductive and inductive environment to pave the way for generation of new knowledge and knowledge based skills while addressing sensitive issues related to data, privacy and security. The winter conference of Marketing, Strategy and Policy (MSP) invites academics and practitioners from around the world to conceptualise and propose new ideas that will disrupt the current models of artificial intelligence being run by practitioners. The objective of this conference will be to create a platform for debate in a natural and relaxed environment that will not only nurture both creativity and learning, but also address mental and social health issues. MSP invites scholars to submit their conceptual, qualitative, or empirical studies along a broad range of topics given below. The submissions can be related and interdisciplinary.

Doctoral Colloquium

MSP2024 invites PhD scholars to present their work at Doctoral Colloquium to a panel of experts in their field. These presentations will help them prepare for their PhD defence and Academic Career. Keynotes and interactions with following subject experts and other Distinguished Faculty invited at the Doctoral Colloquium will enable them to understand the requirements of a successful career in Higher Education or Industry.

Keynote Speakers


Speaker

Dr Vibha Dhawan

Director General

The Energy and Resources Institute

Speaker

Prof Gary Knight

Professor of Global Management

Willamette University

Speaker

Prof V Kumar

Prof of Marketing

Brock University

Mentoring Workshops


Dr-Dorothy-Yen.jpg

Dr Dorothy Yen

Professor of Marketing

Brunel University

Speaker

Prof Shyama V. Ramani

Professorial Fellow

UNU MERIT

Meet The Editors

Speaker

Prof Subodha Kumar

Dy Editor
Production and Operations Management

Speaker

Prof Dipayan Biswas

Editor-in-Chief
Journal of Business Research

Speaker

Prof Suma Athreye

EurAsia Editor

Industrial and Corporate Change

fevzi-okumus

Prof Fevzi Okumus

Editor-in-Chief

International Journal of Contemporary Hospitality Management

Prof-Maja-Arslangic

Dr Maja Arslangic - Kalajdzic

Editor Special Issues

Industrial Marketing Managemnet

Professor-Nicole-Franziska-Richter

Prof Nicole Franziska Richter

Editor in Chief
European Journal of International Management

Speaker

Prof Yogesh K Dwivedi

Editor-in-Chief

International Journal of Information Management

Prof-Sven-Horak

Prof Sven Horak

Outreach Editor
European Journal of International Management

Location

Bogmallo Beach Resort, Goa

Goan culture, cuisine and architecture are highly influenced by Portugese culture because Goa was an overseas province of Portugal for 450 years i.e. 1510 to 1961. A minority of present Goan community considers themselves to be descendants of Portugese of Luso-Indian ethnicity that came into existence because of marriages that took place between Portugese soldiers and Goan women. This community speaks Portugese, other than Konkani, which is their native language and English.

Nearest Airport: Goa International Airport

Nearest Railhead: Vasco da Gama (8kms), Karmali (24kms), Madgaon (25 kms)

Nearest Bus stop: Vasco da Gama

For Directions From Goa Airport to Bogmallo Beach Resort Click Here

To Read About History of Goa, Please Click Here

To know about tourism in Goa, Please Click Here

Abstract Submission

Submit pdf version of your abstract of 500 words or extended abstract of 2000 words or manuscript of 5000 words in double spacing using Times New Roman Font 12 point

Last date of submission of abstract extended till 29th February, 2024

Submit Here

Registration

Participants attending to the in-person conference between 27th-29th March 2024 will also be able to attend to the online conference which will be held on 22th March 2024.

Online participants will also be able to join to the ‘Meet the Editors’ and special issue briefing sessions.

Registration Type PhD student Pass Early bird Post-Early bird PhD student Pass Academic Pass Early bird Academic Pass Post-Early bird date Industry/Practitioner Pass Early bird Industry/Practitioner Pass Post-Early bird date
Conference Pass with Double Occupancy (Including 3 night stay and meals at beach resort) £600 £700 £750 £850 £1000 £1100
Conference Pass with Single Occupancy (Including 3 night stay and meals at beach resort) £550 £650 £700 £750 £950 £1000
Conference Pass Only £150 £200 £200 £250 £450 £500
Online Conference Participation £100 £150 £150 £200 £400 £450

Click on Amount to Pay the Respective Registration Fee

To know the fee in your local currency, you can use the currency convertor on xe.com

Registration Fee is not refundable

MSP Research Grant

Marketing Strategy and Policy Research is pleased to invite research proposals that discusses role of marketing in addressing local, regional or global issues. Those proposals that demonstrate impact building and collaborative research will be considered for funding. Please note that maximum 2 proposals will be funded. Maximum funding available per proposal is £2000.

The application process is now open for applications to share their research proposal to be presented for funding. The deadline for applications to be submitted for funding is 24th January 2024. Please email your proposals to grantapplication@mspresearchcenter.com

Awards

The mission of MSP Research is to nurture rigour with relevance in academic research and facilitate creation and dissemination of knowledge which can responsibly guide and lead the practice of marketing, strategy, and business policy.

The Marketing Strategy and Policy Research (MSP Research) Award Selection Committee invites nominations for the 1) MSP Research Fellowship and 2) 2024 TARA Lifetime Achievement award. Nominations are now open to all academic scholars and should be submitted clicking on the links below, on or before March 15, 2024. Both the awards will be announced during the 8th MSP Research Conference in Goa, India from 27th to 29th March 2024.

TARA Lifetime Achievement Award is an award given to most distinguished scholars in the field of marketing, strategy, and business policy. This highly prestigious award is for honouring the lifetime contributions made by the leading scholars and practitioners to the subject and domain. Through this award, scholarly community recognizes substantial and significant contributions made by the receiver of this award with utmost dedication to (a) advance knowledge through research in marketing, strategy, and business policy, and (b) generate impact of your research on practice. The selection committee of the 2024 TARA Lifetime Achievement Award includes scholars who have themselves contributed significantly to the discipline.

Nominations from scholars and practitioners of all backgrounds, institutions, traditions and especially those from underrepresented minorities, working in the related areas are encouraged. The CV of the scholar being nominated for the TARA Lifetime Achievement Award should be submitted for nomination. A support letter of about 2000 words explaining the contribution to research, education, community/fraternity, mentoring, supervision, engagement, and practice for the TARA Lifetime Achievement Award can be submitted with a related story or incident for sharing with the community, while nominating.

  • Best Conceptual Paper Award
  • Best Impact Paper Award
  • Best Methodology Paper Award
  • Best PhD Thesis Award
  • Best Paper Award
  • TARA LifeTime Achievement Award

Nominations are confidentially managed by the Evaluation Committee and MSP Research office. Self-nomination for MSP Fellowship is acceptable.

Hall of Fame

Speaker

Recipient of 2022 TARA lifetime achievement award

Prof TC Melewar

Prof of Marketing Middlesex University

Speaker

Recipient of 2023 TARA lifetime achievement award

Prof V Kumar

Prof of Marketing Brock University

Special issues / Supporting Journals

(Appropriate and high quality papers presented at the conference would be encouraged to submit in the special issues)

Programme

  • 22 March, 2024
    Online Conference

  • 27 March, 2024
    In-person Conference

  • 28 March, 2024
    In-Person Conference

  • 29 March, 2024
    In-Person Conference

  • 08.30am - 09:00am
    Colloquium Registration

  • 09:00am - 09.30am
    Welcome Talk

  • 09.30am - 10:00am
    Keynote Speaker

  • 10:00am - 10.30am
    Coffee Break

  • 10.30am - 12:30pm
    Presentations by Doctoral Students

  • 12:30pm - 01:00pm
    Speed Dating Session

  • 01:00pm - 02:00pm
    Lunch Time

  • 03:00pm – 03.30pm
    Conference Registration/Tea & Coffee

  • 03.30pm - 04:00pm
    Welcome Talk

  • 04:00pm – 04.30pm
    Talk by Director of Goa Institute of Management

  • 04.30pm – 05:30pm
    Paper Development Workshop

  • 07:00pm - 09:00pm
    Casual Networking Buffet Dinner

    Coconut Grove Restaurant, Bogmallo Beach Resort

  • 09:00am - 10:00am
    Keynote Speaker by Industry Speaker

  • 10:00am - 10.30am
    Coffee Break

  • 10.30am - 12:00pm
    Track 1a: Brands and Branding
    Room: Corel I

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    Track 1b: Inclusive Marketing
    Room: Corel II

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    Track 1c: Marketing with Technology
    Room: Corel III

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  • 12:00pm - 01:00pm
    Lunch Time

  • 01:00pm - 02.30pm
    Track 2a: Consumer Well-being
    Room: Corel I

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    Track 2b: Arts, Craft and Creativity
    Room: Corel II

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    Track 2c: Communications and Relationships
    Room: Corel III

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  • 02.30pm - 03:00pm
    Coffee Break

  • 03:00pm - 03.45pm
    Editorial Keynote

  • 03:45pm - 05:15pm
    Track 3a: Innovation
    Room: Corel I

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    Track 3b: Leadership
    Room: Corel II

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    Track 3c: Global marketing
    Room: Corel III

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  • 07:00pm - 09:00pm
    GALA Dinner

  • 09:00am - 10:00am
    Keynote Speaker by Industry Speaker

  • 10:00am - 10.30am
    Coffee Break

  • 10.30am - 12:00pm
    Track 4a: Culture and Technology
    Room: Corel I

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    Track 4b: Fashion and Generations
    Room: Corel II

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    Track 4c: Marketing with Technology
    Room: Corel III

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  • 12:00pm - 01:00pm
    Lunch Break

  • 01:00pm - 02:00pm
    Meet the Editor Session

  • 02:00pm - 02.15pm
    Award Ceremony and Vote of Thanks

  • 02.15pm - 02.45pm
    Coffee break

  • 02.45pm - 03:45pm
    Visit to Spice Garden

  • 09:00am - 09.30am
    Welcome Talk

  • 09.30am - 10:00am
    Keynote Speaker

  • 10:00am - 10.30am
    Coffee Break

  • 10.30am - 01:00pm
    Paper Presentations Tracks

    Track 1
    Title:


    Track 2
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    Track 3
    Title:

  • 01:00pm - 02:00pm
    Lunch Time

  • 02:00pm - 03:30pm
    Paper presentation Tracks

  • 03:30pm – 04.00pm
    Coffee Break

  • 04.00pm - 04:30pm
    Editorial Keynote

  • 04:30pm – 05.00pm
    Meet the Editor

Academic Partners
Host
Cohost
Industry Partners

Team

miss-suraksha-gupta

Prof Suraksha Gupta

Founder

DrPanteaForoudi

Dr Pantea Foroudi

Director

Sena-Ozdemir

Dr Sena Ozdemir

Director PGR Research

dr-yousra-asaad

Dr Yousra Asaad

Director Knowledge Exchange

Prof-kavita-sharma

Prof Kavita Sharma

President India centre

drspsharma

Dr SP Sharma

Industry Advisor

Professor-Natalia-Yannopoulou-President-UK-centre

Prof Natalia Yannopoulou

President UK centre

yichuan-wang

Dr Yichuan Wang

Advisor

Dr-Parth-Patel-

Dr Parth Patel

President Australia Center

Dr-Rama-Kanungo

Dr Rama Kanungo

Advisor

Dr-Matt-Shin

Dr Matthew Shin

President USA Center

Dr-Tana-Licsandru

Dr Tana Licsandru

Advisor

Dr-Ajit-Parulekar

Dr Ajit Parulekar

Advisor India Center

Prof-Nandakumar-Mekoth

Prof Nandakumar Mekoth

Conference Coordinator

Dr-Roopa-Johri

Dr Roopa Johri

Conference Convenor

Dr-Rui-Liu

Dr Rui Liu

Representative China Center

Dr-Minhao-Zhang

Dr Minhao Zhang

Advisor

Dr-Jagdish-Raj-Saini

Dr Jagdish Raj Saini

Conference Co-Convenor

Dr-Saloni-Gupta

Prof Saloni Gupta

India Advisor

Dr-Suyash-Khaneja

Dr Suyash Khaneja

Advisor

Dr Mingxue Wei

Dr Mingxue Wei

Advisor

Mr Jeevan Lawrence

Mr Jeevan Lawrence

Organiser

Ms Swati Khanna

Ms Swati Khanna

Conference Co-Convenor

Dr Jingwen Shi

Dr Jingwen Shi

Advisor

Ms Abhinaya U

Ms Abhinaya U

Organiser

Supporting Universities